November 24, 2011 Leave a comment
Oxfordshire based The Marketing Practice has teamed up with YoungDementia UK to pledge £24,000 over the next 12 months.
The money will be raised through a combination of company donations and fundraising activity. The Marketing Practice will also be offering their time and expertise to support YoungDementia UK in their promotion.
YoungDementia UK work directly with younger people with dementia and their families and friends in Oxfordshire. Young onset dementia refers to a progressive degeneration of the brain occurring before the age of 65.
Fundraising activities will include a cake bake, endurance swim by CEO Clive McNamara (David Walliams eat your heart out), company Olympics, quiz and an annual ball.
Tessa Gutteridge, Director, at YoungDementia UK comments: “We are not a big charity so this is a great amount of money for us, particularly at a time when funding has been cut considerably in the charity sector. To have both the financial support and expertise of The Marketing Practice is absolutely fantastic – with them we will be able to make big strides for the people we support this year.”
Clive McNamara, CEO at The Marketing Practice adds: “It’s great that our growth has put us in the position that we are able to make such a significant contribution. We are very aware of the immense pressure small charities are under and were really keen to support a local cause. After an extensive selection process we are delighted to be working with YoungDementia UK.”